We firmly believe our culture and core values will be a source of competitive advantage. Very simply, a branded culture separates an organisation from its competition and places it in a league of its own. That is our goal. Our core values will be a critical component of our approach to employee engagement and customer engagement. This will encourage customers and employees to join us and to stay with us, helping us build a sustainable business. Our people are the ambassadors of our culture. We believe they are our most visible and powerful sales and public relations tools. That’s why we have introduced these core values, they provide a framework with which to assess and monitor the behaviour of our people. It also provides us with the ability to communicate our distinct culture to a broad range of stakeholders, prospective employees and customers. We strive to achieve our five core values at all times by being:
Our objective is to be one international family. We will build on our superb progress to-date, and live our core values constantly and consistently irrespective of the different nationalities and identities we share. We will continuously reinforce our culture by providing our people with guidance on how they can demonstrate these core values every day. We will improve our processes, organisational structures and performance management measures to promote the virtues of our culture. Our core values will drive our business performance.